B2B buyers pick a winner long before the pitch
By the time a CIO takes your call, the shortlist is usually already settled, writes Publishared CEO Michelle Losco.
Read the storySouth Africa’s leading B2B marketing and publishing agency. We connect organisations to senior decision-makers through the media they trust, the networks they rely on, and the events where real conversations happen.
South Africa’s decision-makers choose voices they already trust. We build your brand into that circle, before your competitors even knock on the door. When they’re ready to decide, your name is already familiar.
Trust, built early, is what shortens the sales cycle.
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Every year, vendors set aside Market Development Funds for the partners who sell on their behalf. Too often it goes on activity that looks busy but never produces a lead. We work with South Africa’s IT distributors and vendors to put those funds behind campaigns that generate real pipeline, with the reporting to show the return.
Without going direct or stepping on the channel you depend on.
Aim at a named pipeline gap, not the fastest spend before the deadline.
Campaigns built around vendor reporting rules from day one.
Match the funds to a pipeline gap you can name.
Content, events and executive engagement, in front of TechCentral’s senior audience.
Reporting that shows pipeline growth and the activity that built it.

By the time a CIO takes your call, the shortlist is usually already settled, writes Publishared CEO Michelle Losco.
Read the storyRoundtables, breakfasts and webinars that put technology brands in front of South Africa’s senior decision-makers. We source the audience, run the day and TechCentral tells the story after.
We work with ambitious brands across South Africa to build trust, shape perception and stay front of mind with the people who matter.
























































































“TechCentral remains the credible platform for connecting with South Africa’s technology decision makers.”
Through our partnership with TechCentral, your brand reaches MDs, CIOs and business owners who are actively shaping what the market buys next.
If you’re ready to reach South Africa’s senior decision-makers with credibility and intent, we’d like to hear from you.
A member of our team will come back to you.