TechCentral | IBM & Salesforce | Are you ready for the festive season rush?

Date & Time:

Nov 16, 2021 11:00 AM
South African Standard Time (SAST)


When the world closed up shop in 2020, e-commerce shifted into a new gear. But how consumers shop online is set to change.

2020 accelerated the shift to digital engagement, and today’s digital-first customer now expects an experience that’s connected, consistent, and personalised, across any device, any channel, any time.

The pandemic has accelerated numerous trends and shifts in the fashion and retail sector, and this has fuelled ebates and reignited discussions around the role and relevance of stores and how customers will shop after the pandemic and beyond.

Retailers are going to have to make some bold decisions. As today’s digitally driven, convenience-focused customers become ever more demanding, stores need to evolve, innovate, and rewire for the future.

In this webinar, we will be joined by Hichem Krichel from IBM and Richard Turtle from Salesforce

In this session, you will learn:

• How brands and businesses must adapt to changing expectations of the connected customer

• Why a Single Customer View is key to delivering elevated consumer experiences

• How retailers accelerate their Digital transformation using Customer Engagement platforms like Salesforce

Join us and learn how IBM Consulting is supporting its customers on this new journey.



IBM Webinar Page - Nov 21


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