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B2B marketing and publishing agency

Your next partnership starts with the right relationship.

South Africa’s leading B2B marketing and publishing agency. We connect organisations to senior decision-makers through the media they trust, the networks they rely on, and the events where real conversations happen.

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116 198Curated and cleaned LinkedIn connections
68 293Connections enabled through partners and decision-makers
94Current clients, with a strong technology focus
Why Publishared

We don’t just cross the gap. We own the bridge.

South Africa’s decision-makers choose voices they already trust. We build your brand into that circle, before your competitors even knock on the door. When they’re ready to decide, your name is already familiar.

Trust, built early, is what shortens the sales cycle.

What we do

How we get your brand in the room before the decision.

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Market Development Funds

Turn MDF into pipeline. And prove it.

Every year, vendors set aside Market Development Funds for the partners who sell on their behalf. Too often it goes on activity that looks busy but never produces a lead. We work with South Africa’s IT distributors and vendors to put those funds behind campaigns that generate real pipeline, with the reporting to show the return.

Vendor channel heads

Get partners selling harder for you.

Without going direct or stepping on the channel you depend on.

Distributors and resellers

Point the funds at a real gap.

Aim at a named pipeline gap, not the fastest spend before the deadline.

Marketing and product owners

Make proving ROI the easy part.

Campaigns built around vendor reporting rules from day one.

01

Plan

Match the funds to a pipeline gap you can name.

02

Run

Content, events and executive engagement, in front of TechCentral’s senior audience.

03

Prove

Reporting that shows pipeline growth and the activity that built it.

Talk to us about your MDFRead: The real reason MDF goes to waste →
Our insights on TechCentral

What we’re seeing. What it means for you.

View all on TechCentral →
20253 stories
202411 stories
202318 stories
202214 stories
20217 stories
20207 stories
Events

The right room. The right people.

Roundtables, breakfasts and webinars that put technology brands in front of South Africa’s senior decision-makers. We source the audience, run the day and TechCentral tells the story after.

161Events since 2022
87Technology brands
Aug 2026AcronisThe MSP of 2027 won’t be defined by the size of its stack→Jul 2026Obsidian SystemsContext is the missing piece in enterprise AI→Jun 2026CloudZA & AWSCloudZA and AWS chart the road from AI pilots to production→Jun 2026WorkdayWorkday Horizon shows SA firms how to make AI deliver→May 2026 · BreakfastASUS BusinessThe human side of AI takes centre stage at ASUS Business breakfast→May 2026Altron Digital Business & MicrosoftThreat actors don’t hack in anymore - they log in→
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Trusted by many

These partners trust Publishared. So can you.

We work with ambitious brands across South Africa to build trust, shape perception and stay front of mind with the people who matter.

What our clients say
“TechCentral remains the credible platform for connecting with South Africa’s technology decision makers.”
DPDiana Prenner Vox Telecom
Our reach

Proud to be the exclusive sales arm of TechCentral.

Through our partnership with TechCentral, your brand reaches MDs, CIOs and business owners who are actively shaping what the market buys next.

78%Senior leaders or managers
36%MDs, CEOs or business owners
60%Engage weekly or daily
88%Tertiary educated
Let’s talk

The right conversation changes everything.

If you’re ready to reach South Africa’s senior decision-makers with credibility and intent, we’d like to hear from you.

Tell us what you’re working on.

A member of our team will come back to you.

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